Today’s Objectification
There is an ad for Tom Ford (cologne for men) which has a woman holing a bottle of cologne. Sounds innocent at first, but let describe it a little better. The picture is of a naked, greased up white women from the bellybutton to right above the knees. She has bright red finger nails, her index finger and her legs are the only thing holding the bottle in front of her lips. (Not the lips on her mouth). Before I go any further I will show you the Advertisement.
This ad is objectifying women well to simply put it, the ad is stating if you wear this cologne women will sleep with you. To say that it is that easy to get a woman to have sex with a man just because he smells good is degrading. Just about everything that is sold today is sold based on sex.
I believe this ad’s intended audience is wealthy nonreligious white men 18 to 40. I don’t believe occupation, or politics matter much in this Advertisement. Since this product is sold worldwide a man anywhere in the world could buy this. I say that this is the target audience because the woman is young and white. She is wearing red finger nail polish that draws you eye to the placement of the bottle. When men married or single see this ad they may think this cologne and “pussy” go hand and hand. A married man may hope it would help with his “married sex life”. A single man may hope to wear it and have more women to choose from. Either way this woman is being sexually objectified by millions of men.